Here are resources for implementing solutions that attract and convert leads, build brand awareness, standardize omnichannel messaging, and deliver marketing insights. You’ll find useful info for configuring and expanding the core marketing application to include email marketing, setup, interactive customer journeys, leads nurturing with personalized experiences, LinkedIn integration, Events, surveys, Landing Pages, segmentation and scoring, and maintaining General Data Protection Regulation (GDPR) compliance.
You’ll be able to identify marketing principles and the Marketing application’s role in relationship to the Dynamics 365 suite of applications, including integration with Dynamics 365 and Office 365 applications. It’s recommended you understand industry terminology, priorities, common initiatives, standards, methodologies, and best practices.