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Learn MB-220

Exam MB-220: Microsoft Dynamics 365 Marketing

Here are resources for implementing solutions that attract and convert leads, build brand awareness, standardize omnichannel messaging, and deliver marketing insights. You’ll find useful info for configuring and expanding the core marketing application to include email marketing, setup, interactive customer journeys, leads nurturing with personalized experiences, LinkedIn integration, Events, surveys, Landing Pages, segmentation and scoring, and maintaining General Data Protection Regulation (GDPR) compliance.

You’ll be able to identify marketing principles and the Marketing application’s role in relationship to the Dynamics 365 suite of applications, including integration with Dynamics 365 and Office 365 applications. It’s recommended you understand industry terminology, priorities, common initiatives, standards, methodologies, and best practices.

Set up Dynamics 365 Marketing

Set up and manage Dynamics 365 Marketing instances, keep Marketing up-to-date, configure advanced settings, and review domain authentication, email best practices, and data protection.

Work with core features in Dynamics 365 Marketing

This learning path introduces you to the Marketing application, guiding your prospects and customers through a process of automated messaging, activity generation, and interactive decision points.

Manage events in Dynamics 365 Marketing

This learning path covers the key elements of the event module in the Marketing app including how to create events, manage sessions, speakers and logistics, enable event registration and manage the check-in process along with showing how to promote your event through other key Dynamics 365 features.

Analyze Insights in Dynamics 365 Marketing

Apply goal management to track your individual, parent, and child goals. Analyze the results of your goal management to make better business decisions.